Red Heart Gold’s smooth yet spicy flavour speaks to the adventurous spirit in everyone, offering a lively new taste that will convert new consumers to the rum category, while staying true to its authentic brand heart. In particular, Red Heart Gold will appeal to vibrant and sociable 18 to 34 year-old males and females, with a taste for adventure, who enjoy drinking vodka, brandy and tequila with mixers in the company of good friends, but aren’t afraid to try something a little more daring.